One of our more ambitious designs.

This SPEC promo post for Rock Fitness on Astoria’s 31st Street certainly catches the eye.

The yellow text and branding sticks out in front of a darker, blurred out background.

The black gradients on the bottom and left side allow the graphics and text to stick out without being drowned out by the vibrant background of the gym.

For the logo on the right side, we darkened the color to portray a sense of depth. If the lines were as bright and solid as the words, it would appear jarring.